About•Alexander Katin
Hands-on systems work for businesses that still run on people.
Based in London. Fifteen years across product design, software, frontend, data and complex digital systems — from strategy to implementation.
Groundwork
We help businesses get more from the people, technology and systems they already have. We use AI, automation, software and data to remove repetitive work, improve operations and help teams stay capable — without turning the company into a tech company.
The model is practical: observe how the work really happens, find a few high-value friction points, and prototype a fix. On-site when useful. Built around how your people actually work.